含羞草传媒

Alumnus Brings Clothing Line NaSo to Banana Republic

Uyi Omorogbe stands in Banana Republic store

Following his pop-up at Banana Republic, Omorogbe says his future plans for NaSo include growing the online business. One way he plans to accomplish that goal: influencers. He says a few Nigerian actors and NFL players plan to promote NaSo on Instagram.

By: Rebecca Docter
March 4, 2020

When Uyi Omorogbe 鈥19, founder of the clothing line NaSo, finished speaking about his experience in Nigeria at a summer funding event last year, Ann Doyle P鈥22 handed him her business card. Doyle is the executive vice president and chief product officer at Banana Republic, and with her help, Omorogbe held a pop-up event for NaSo at the retailer鈥檚 Rockefeller Center location in February. 

Omorogbe developed his Nigerian-influenced collection of shirts, dresses, and more though 含羞草传媒鈥檚 Thought Into Action (TIA) incubator. Learn more about .

 

White shirts hanging up at a clothing store
For the Banana Republic event, Omorogbe updated the popular Mandarin Collar shirt, 鈥淭he Edo,鈥 removing some of the prints to simplify and modernize the style. 鈥淚t's very similar to how Apple updates their products by actually taking things away,鈥 he says.
Mannequin wearing a jacket at a clothing store
鈥淭he pop-up actually blended really well with the merchandise of Banana Republic's store,鈥 Omorogbe says.

 

Following the pop-up event, Omorogbe told his story on Cheddar: