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The Supporting Identity serves to highlight and elevate affiliated, endorsed, or sponsored units across the University through a visual connection to the University Identity. Supporting Identity usage extends to clubs, organizations, initiatives, and events.

Marks

The various Supporting Identity marks must be used consistently and appropriately. New marks, wordmarks, and lockups for Supporting Identities should only be created by or through the guidance of the Office of University Communications, or through templates provided by the Office of University Communications.

Supporting Identity C Lockup (Template)

º¬Ð߲ݴ«Ã½ Supporting Identity

º¬Ð߲ݴ«Ã½ Bookstore C Lockup

º¬Ð߲ݴ«Ã½ Bookstore

º¬Ð߲ݴ«Ã½ Magazine Masthead

º¬Ð߲ݴ«Ã½ Magazine Masthead

Color Palette

Primary Color

Officially adopted in the spring of 1900 by the Students’ Association and faculty, º¬Ð߲ݴ«Ã½ maroon is the primary color of the University and should always be the most dominant color.

º¬Ð߲ݴ«Ã½ Maroon

  • PMS 202 C
  • PMS 202 U
  • RGB 135 / 30 / 45
  • HEX 821019
  • CMYK 0 / 98 / 58 / 44

Secondary Colors

Maple red, night black, shadow gray, mid gray, and winter gray are secondary colors, and should always be paired with maroon.

Maple Red

  • PMS 199 C
  • PMS 199 U
  • RGB 225 / 0 / 40
  • HEX E10028
  • CMYK 0 / 95 / 80 / 0

Dark Maroon

  • PMS 2449 C
    PMS 2449 U
  • RGB 65 / 18 / 23
  • HEX 411217
  • CMYK 28 / 89 / 60 / 77

Night Black

  • RGB 0 / 0 / 0
  • HEX 000000
  • CMYK 0 / 0 / 0 / 100

 

Mid Gray

  • PMS 429 C
  • PMS 429 U
  • RGB 160 / 165 / 170
  • HEX A0A5AA
  • CMYK 35 / 23 / 19 / 2

Winter Gray

  • PMS 427 C
  • PMS 427 U
  • RGB 210 / 212 / 214
  • HEX D2D4D6
  • CMYK 5 / 0 / 9 / 11

Winter Gray

  • Hex #D2D4D6
  • CMYK 5 / 0 / 9 / 11

Color Proportions

Contact Communications

For guidance in utilizing the University’s visual identity; access to logo, wordmark, and lockup files; and more, contact the creative team in º¬Ð߲ݴ«Ã½â€™s Office of University Communications:

creative@colgate.edu